When a business decides to overhaul their image, it is very common for a new website to be put into development. Most of the time, this will involve a new URL as well. So, the business is faced with the question of how to get their site traffic and search engine rankings to follow the business over to the new domain. Everything that has to do with the old URL has to be redirected to the new URL. This can be a daunting task, depending on the size and amount of the website being redirected. When a redirect is done the correct way, it can be used to clean up the structure of an old website as well as to get rid of outdated or rarely visited content, and make the experience more streamlined for visitors to the page.
What is a redirect?
A redirect is the process of guiding both users and search engines from the original URL requested to a different URL. It is essentially a “change of address” for the previous URL. When done correctly, it tells search engines and users that the website they are looking for no longer “lives” at that address and all the content, which stays the same, has moved to a new location.
Are there different types of redirects and if so, what are the differences?
There are quite a few different types of redirects, but the two most common are 301 redirects and 302 redirects.
When to use a 301 Redirect:
When to use a 302 Redirect:
What are the DO’s and DON’Ts of URL Redirection?
While there is a lot to be said about the positive effects of redirects, if they are not done correctly, the website that is being redirected can not only lose page ranking power but can end up incorrectly indexed, among many other things.
Moving a website from one URL to another can be a tedious and drawn out task. Search technology is always changing and it is important to keep a website relevant even after a big move. Redirects were developed to help a website keep the page rankings have already been established. If you need the address of a website changed, either for a redesign or rebranding, sometimes the best bet is to find a great web developer to make sure everything goes smoothly.
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