How a Content Management System Can Help You Market Your Business

4/22/2019 Back

As a business, your website is one of the most significant and influential resources you have. Most Americans use the web to find almost everything that they need, from groceries and clothing to realtors and home improvement services. Your online presence must be significant if you’re going to beat the competition, and content is key to marketing your business effectively online.

What is a Content Management System?

At the core of any website is a great deal of complex code. Unless you’ve spent years learning to properly code websites, it’s likely you are unable to create one from scratch on your own. A content management system is a software that houses all of that back-end coding for your website and provides you with an easy-to-navigate interface where you can add text, images, video, and more.

Keeping your website informative, dynamic, up to date, and attractive is necessary for it to act as an efficient marketing tool for your business. So how do you achieve it all? With content! Optimized and current content will help attract visitors to your website, convert visitors into leads and customers, and keep those customers coming back for more. Let’s explore some of the ways in which you can use a content management system for your website to effectively market your business.

How a CMS Helps You Market Your Business

Create, Edit, & Share

Your company website should be consistently growing, whether you are updating old information regarding your business to become more accurate and attractive, or posting new content in the form of blog posts to share with your visitors and increase your online presence. Your CMS provides an easy-to-use interface for you to draft, preview, post and edit content and push it to your website painlessly.

Instant Updates

Has your business started offering a new and exciting service? Is your physical office or store changing locations? Are you having an upcoming sale on a popular item or service? Letting customers know of updates and changes as soon as possible works well to keep them informed of important information regarding your business. Content management software can allow you to post updates to your website in an instant, keeping customers up-to-date on everything your company has to offer.

Marketing Tools

The ideal CMS will offer more than just website marketing. E-mail, social media, blogging, and SEO content are channels through which you should be marketing your business. Content management systems can give you the ability to handle marketing strategies for all these areas in one central location and allow collaboration between specific channels to enhance your marketing efforts seamlessly.

 

What to Look For in a Content Management System

Here are a few of the basic functionalities you should look for in a CMS:

• Easy Editing and Accessibility: One of the main roles a CMS plays is to make editing your website less complicated and more straight-forward. The management system you use should easily allow non-technical users to navigate and edit content, and enable them to do so from different locations, whether they are in-office or using their mobile/personal computer when working remotely.
• SEO Tools and Plugins: Other items that are important for CMS are search engine optimization tools and plugins that provide your website with unique features. For example, there are social media plugins for displaying your business’ Facebook events calendar and slider feeds of your recent Instagram or Twitter posts. This encourages your website visitors to view and follow your business on additional platforms.  SEO tools can help to better optimize the content you present to customers and increase your visibility in Google search results.
• Customization: You want a website that will appropriately reflect your brand while also being able to attract the attention of even the most hesitant web user. To achieve this, your content management system should offer a wide range of customization options for your website template and layout.
• Collaboration: Whether your company is small or large, you’ll likely have multiple people in charge of adding, editing, and updating content on the different areas of your website. Your CMS should allow employees to login from individual accounts in order to collaborate on projects and share data within the content management system.
• Security: Losing private data and code that is housed within your website can be inconvenient, damaging, and may even lead to legal troubles. Unsecured websites can be hacked quite easily, so ensuring that your CMS is properly secured is essential to preventing cyberattacks that can compromise your business’ website and personal data.
• Affordability: The price you pay for content management software has a lot to do with the capabilities you need and desire from it. For example, a website with 5 pages should not have the same CMS costs as one with, say, 50 pages. The types of content your website hosts will factor into the price as well. Working with a professional web development company to create a customized management system for your content allows you to have software created that is not only tailored to your specific website’s needs, but that also fits within your company’s digital marketing budget.

 

 

AT Integrated, Inc. is a Maryland-based web development, design, and marketing company that produces CMS, SEO, and E-Commerce software tailored to business’ specific needs.  If you are looking to use your website as a highly efficient marketing tool for your business, contact our professionals to get started today.

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